New businesses, fresh every week.

Reach new businesses as they launch

Every day, Wave's AI finds new businesses, some before they open, enriches them with contacts, location, category and labels, and delivers a weekly bulletin matched to what you sell. Want them to yourself? Reserve your category in your market.

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  • Free 2-week trial: 2 bulletins
  • No credit card required
  • Category exclusivity available
Daily

new businesses found every day, delivered weekly or monthly

Hours

of manual prospecting your reps no longer have to do

100%

newly opened or tech-renewing businesses, never a stale database

14 days

to try Wave free: see your first 50 new businesses, no credit card needed

Every week we track new openings across the entire food & hospitality market

Sample openings with masked data

Category exclusivity

Leads you don't share with your competitors

A new business often hears from several suppliers selling the same thing. With category exclusivity, we deliver the new businesses in your market to one company in your sales category, so your call stands out instead of being one of many.

  • Works for any sales category

    Coffee, packaging, kitchen equipment, software, insurance: exclusivity is set per category and country, so other categories don't affect yours.

  • Priced separately, per market

    Exclusivity isn't part of a standard plan. It's an annual contract that locks your sales category in a country for you, priced per market and subject to availability.

Custom pricing · subject to availability
Why new businesses

New businesses buy more. So that's all we track.

In their first months, new businesses buy almost everything: ingredients, equipment, POS, packaging, cleaning supplies, insurance, marketing. Their suppliers aren't chosen yet. Other data providers sell access to millions of established companies already locked into vendors. Wave focuses only on businesses that just opened, when they're most likely to say yes.

  • An open buying window

    New businesses are actively choosing suppliers and tools in their first 90 days.

  • Be first, not fifth

    Reach them before your competitors even know they exist.

  • Warmer conversations

    Real, current needs mean higher conversion and shorter sales cycles.

Buying intent by business age Illustrative
Wave window first 90 days Opening 3 mo 6 mo 12 mo 24 mo+ Established companies: vendors already chosen
Wave vs. contact databases

Wave vs. ZoomInfo, Apollo.io & Cognism

They sell access to databases of companies that already exist. Wave finds new businesses as they launch, while they're still setting up.

Criteria ZoomInfo Apollo.io Cognism Contact databases Built for new businesses
Who's in the data Millions of companies that already exist New, opening-soon or tech-renewing businesses from the last few weeks
Exclusivity Any subscriber, including your competitors, can get the same contacts Category exclusivity available, priced per market
When you reach them Often after suppliers are already chosen As they launch, some before they open
Pricing Per-user licences plus credits per contact Simple plans, no seats, no per-contact credits
Workflow Search and build lists yourself Matched leads delivered to you every week
Buying intent Third-party online research signals Setting up a business means real, immediate needs
Built for Prospecting established B2B accounts Selling to new SMBs, HoReCa and food businesses

Based on publicly available product and pricing information, October 2026. ZoomInfo, Apollo.io and Cognism are trademarks of their respective owners. Wave is not affiliated with them.

How it works

From new opening to ready‑to‑call lead

Our AI pipeline does the research your reps used to do by hand, every single day.

Scanning the web for new openings, every day

Moda Kahve EviNew business · found 3 days ago
Enriching Verified
  • Phone+90 216 ••• •• 27
  • Emailinfo@••••kahve.com.tr
  • Website••••kahve.com.tr
  • Social@••••kahve
  • AddressModa Cd., Kadıköy / İstanbul
  • LabelsSpecialty coffeeSeats 40+
Your ideal customer: specialty cafés & boutique hotels in İstanbul
Match
  • CategorySpecialty café
  • LocationKadıköy, İstanbul
  • Found3 days ago
  • SignalsSeats 40+ · takeaway
Moda Kahve Evi added to this week's bulletinPriority
Your Week 41 bulletin is ready128 new businesses matched to what you sell
now
Moda Kahve EviCafé · Kadıköy, İstanbul
Pera Butik OtelHotel · Beyoğlu, İstanbul
Ekmek Teknesi FırınBakery · Bornova, İzmir
Calling Moda Kahve Evi…
The Wave platform

Everything your team needs to act in one click

Subscribers get access to the Wave platform: open bulletins, contact leads, collaborate with teammates and sync everything to your CRM.

Fresh leads, delivered weekly or monthly

Tell us what you sell and where. Every bulletin lists only new businesses that match. No searching, no list-building.

  • Filter by category, city, district and labels
  • Full contact and address details, with the source of every contact
  • Opening status, priority and buying signals
Wave Weekly · Week 41Your HoReCa bulletin is ready
New
128new businesses
34cafés
27restaurants
19bakeries
Moda Kahve EviKadıköy, İstanbul3 days
Pera Butik OtelBeyoğlu, İstanbul5 days
Ekmek Teknesi FırınBornova, İzmir6 days
Open bulletin
Time back for your team

Turn research hours into selling hours

Wave does the lead research, so your reps spend the day talking to new customers instead of hunting for them.

Without Wave
4 hselling a day

The other 4 h go to searching for leads and data entry

With Wave
7.5 hselling a day

Just 30 minutes to review the weekly bulletin

More selling time for every rep, every day

Illustrative 8-hour working day.

Who it's for

Built for companies that sell to new businesses

If new SMBs need what you sell, Wave finds them for you as they launch. Pick yours to request a free bulletin built around it.

"Every new restaurant and café in İstanbul this week."

"New specialty cafés and hotels that need a coffee partner."

"New bakeries and cloud kitchens setting up their kitchens."

"Every new venue that needs a POS, booking or delivery tool."

"New takeaway, fast food and patisserie openings."

"Hotels, restaurants and markets opening this month."

"New businesses launching with a website and social presence."

"New SMBs that need accounts, policies and connectivity."

Integrations

Works with the tools you already use

Keep your team's workflow. Send Wave leads to your CRM, spreadsheets and inbox without copy-paste.

  • Direct import to HubSpot
  • CRM-ready Excel / CSV for Salesforce, Pipedrive, Zoho and Dynamics
  • API and webhooks on the Exclusive plan
Wave
HubSpot Salesforce Pipedrive Zoho CRM Excel WhatsApp Sheets Outlook Gmail
Pricing

Simple plans. Start with 2 free weeks.

Try Wave free for 14 days. Your price depends on what you sell and where, never on how many contacts you open.

Trial

We prepare your first 2 bulletins.

$0

14 days free (2 bulletins)

  • 1 lead: your sales category and countries
  • 2 bulletins, the first one right away
  • The first 50 businesses of each bulletin in full
  • Click to call & email
  • CSV export
  • No credit card required
Recommended

Pro

Fresh opening data for sales teams, matched to what you sell.

from$80$100

per month, billed yearly

  • Extra business categories and countries, priced on request
  • No seats, no contact credits
  • Weekly or monthly bulletins
  • Full contact & address details, with the source of every contact
  • Custom filters: category, city, labels
  • Email sequences with suppression, opt-out and sending limits
  • HubSpot & Pipedrive push, CRM-ready exports
  • Up to 5 teammates

Exclusive

Lock your category in your country. Rivals don't get these leads from Wave.

Custom

Annual contract, priced per market

  • Everything in Pro
  • Your sales category in your country, only for you
  • Multiple countries or worldwide
  • Lookalikes of your best customers
  • Unlimited teammates & roles
  • API, webhooks & custom integrations
  • Dedicated success manager

Prices in USD, excluding taxes. Pro starts at $100 per month, or $80 per month billed yearly: yearly plans are billed upfront and save 20%. Extra business categories and countries are priced on request. Exclusive is an annual contract, priced per market and subject to availability.

FAQ

What teams want to know

Can't find your answer? Our team is happy to walk you through a sample bulletin for your product.

What is Wave?

Wave is a B2B intent data company. We find new businesses every week, enrich them with contact, location, category and label data, and deliver the ones that match what you sell as a weekly or monthly bulletin.

How do you find new businesses?

Our AI scans the internet every day for signs that a new business has opened or is about to open. It then extracts and verifies contact details, address, category and labels for each business and records where each detail came from, so every lead in your bulletin is ready to use.

What does the trial include?

Request your free bulletin with your work email, and we prepare it and email you a link within one business day. It's a 14-day free trial (2 bulletins), with no credit card: 1 lead, with the first 50 businesses of each bulletin in full; the rest unlock when you move to Pro.

How much does Wave cost?

Pro starts at $100 per month, or $80 per month billed yearly. Extra business categories and countries are priced on request. There are no seats and no per-contact credits, and weekly and monthly bulletins cost the same. Exclusive is an annual contract, priced per market. Prices are in USD, excluding taxes.

What is category exclusivity?

With Exclusive, your company locks its sales category in a country: no other company selling what you sell gets these businesses through Wave. Companies in other categories, such as a POS provider or a packaging supplier, can still receive the same businesses. On Pro, other companies selling what you sell may receive the same businesses. Exclusive is an annual contract, priced per market, and can cover multiple countries or the whole world.

Can I cancel?

Yes, by emailing billing@waveone.io. A monthly plan can be cancelled any time and ends at the end of the month. A yearly plan renews automatically: we email you a reminder 30 days before, and you can cancel or change it before the renewal date. An extra category or country you remove stops being billed from the next period. We don't refund partial periods, except where the law requires it.

Which sectors and countries do you cover?

We're starting with HoReCa and food businesses: hotels, restaurants, cafés, bars, bakeries, markets, wholesalers and more. You can choose any country, and the Exclusive plan can cover the whole world.

Can I import leads into HubSpot or my CRM?

Yes. Pro and Exclusive plans push leads directly to HubSpot and Pipedrive, and export CRM-ready Excel/CSV files for Salesforce, Zoho and others. The Exclusive plan also includes API and webhook access.

Can Wave send emails for us automatically?

Yes. Pro and Exclusive plans include email sequences sent from your own mailbox, with deliverability controls (verified addresses, sending limits and gradual warm-up), a suppression list and one-click opt-out honored across every sequence, and the source of every contact. You remain the sender and are responsible for following the rules that apply to your outreach.

How does lookalike matching work?

On the Exclusive plan, you share your existing customer list. Our models learn what your best customers have in common and score every new business by how similar it is, so your bulletin is led by your most likely buyers.

How do you handle data privacy?

We work with publicly available business information and design our processes with KVKK and GDPR in mind. Businesses can request removal of their data at any time by emailing privacy@waveone.io. See our Privacy Policy for details.

New businesses open every week

Meet this week's new businesses.

Leave your work email and we'll prepare your free 2-week trial: 2 bulletins.

  • Free 2-week trial: 2 bulletins
  • No credit card
  • Built with KVKK & GDPR in mind

Prefer to talk first?

First 2 weeks freeNo credit card required